Submit a request on the website or email us at sales@labmedia.suWe’ll contact you for a short briefing, hold a design thinking session, and propose a concept tailored to your specific goals.

Yes. We develop game mechanics compatible with most LMS and HR systems.

Labmedia uses a wide range of tools, each aimed at achieving specific business goals. These may include:

• Points and achievement systems for task completion: employees earn points for completing tasks, taking courses, and participating in activities. This helps increase engagement and build a habit of continuous development.
• Rankings and leaderboards: personal and team rankings introduce a competitive element, encouraging healthy competition among employees.
• Quests, challenges, or inter‑departmental competitions: breaking tasks into stages with rewards for each milestone. These mechanics make learning fun and turn routine work into an engaging experience.
• Personal progress feeds and rewards: employees can see their journey, completed levels, and accumulated achievements. This helps them track their growth and stay motivated to take further steps.
• Virtual currency: employees receive in‑game currency that can be exchanged for prizes, adding an extra layer of non‑material motivation.
• Gamified learning scenarios in LMS (e.g., on the Vovlekay platform) simulate real work situations, making training closer to practical experience.

Yes, we handle the entire cycle: concept, script, visual style, development, integration, and project support.

1. Project development and implementation proceed in several stages:
2. Needs identification. In the first stage, the team determines which business process needs gamification, what actions users take, and what pain points employees face. A design thinking session is held to propose a concept that addresses the company’s specific challenges.
3. Motivation system design. We create a well‑thought‑out system where every employee clearly understands what reward they’ll get and how to achieve the goal. Game mechanics are designed to drive outcomes that benefit both the employee and the company’s business goals. The key rule is not to implement games for the sake of games.
4. Implementation and testing. Without testing with end users, the motivation system might not work as intended. Labmedia presents the prototypes to users, collects feedback, and makes adjustments. We take full responsibility for the entire cycle: concept, script, visual style, development, integration, and project support.

Key advantages of working with Labmedia:

• Full‑cycle service. From concept and script to development, integration, and project support.
• Compatibility. Game mechanics are compatible with most LMS and HR systems.
• Human‑centred approach. The company focuses on the real needs of employees rather than abstract metrics.
• Proven expertise. Dozens of cases for market leaders: Gazprom, Sberbank, X5 Group, Alfa‑Bank, NLMK, SIBUR, and others.
• In‑house products. The Vovlekay platform and the DelaiKurs builder for creating comprehensive L&D solutions.

Labmedia creates game mechanics to address a wide range of challenges. Any business process in a company can be gamified: new employee onboarding, training, career development, and personnel assessment.
Implementing gamification helps to:

• Build team cohesion. Joint challenges and game scenarios bring employees together around shared goals and foster a strong community.
• Increase interest in work. Ranking systems and rewards make routine processes more motivating.
• Speed up onboarding. The game format helps newcomers adapt faster, feel like part of the team, and become active participants in the process.
• Make learning more effective. Employees absorb information better when it’s presented through game tasks and challenges.
• Boost motivation. Points, badges, levels, and virtual currency work on multiple levels: intrinsic motivation (the desire to grow), social motivation (the drive to be a leader), and extrinsic motivation (rewards and prizes).