To consistently increase average order value and purchase frequency, customers need to find it easy and enjoyable to interact with your company. This course teaches you how to build a complete picture of the customer experience using CJM. You will learn how to understand the current customer journey and identify what needs to be improved — where the experience can be made easier and where positive emotions can be added. Using the AARRR framework, you will learn how to prioritize improvement opportunities from an endless range of ideas based on key business metrics. These tools can be useful across almost any business function, from HR, where employees are internal customers, to sales.